Description
In today’s digital world, great school projects deserve broader visibility, but many educators struggle to get media attention. This course equips you with practical skills to gain earned PR, connect with journalists, and showcase your project to a wider audience. You will learn how to create newsworthy stories, write effective press releases, and pitch to the media – all from a marketing expert whose latest passion project, with a total budget of under 2000 euros, achieved 197K eamed media impressions in a small local setting.
By the end of the course, through hands-on activities and real-world examples, you will discover how to turn classroom achievements into compelling narratives that resonate with the press and community.
Target audiences
Hardworking teachers, educators, school administrators and assistants who want to enhance visibility of their school project through earned media (free media coverage, without a paid budget) and PR strategies. It is ideal for those leading innovative initiatives, Erasmus+ programs, extracurricular activities, or school PR efforts who need better media outreach and public recognition.
What You’ll Learn?
- Master the fundamentals of compelling press releases that journalists want to publish
- Understand how the media works – what makes a story newsworthy, how journalists choose stories, and how to position your project for coverage
- Write engaging headlines and subject lines
- Use quotes effectively
- Common mistakes to avoid
- Other tips and tricks: timing, writing emails, attachments
- Create a simple media kit for your school project
- Leverage coverage book for future projects or funding applications
- Measure the impact of your PR efforts
Services included
- Pre-arrival information
- Tuition & training materials
- Training Certificate
- Europass Certificate
- Visit to the institutions that implement the topics from the course so that the participants have examples of good practice from the Republic of Croatia
